The internet has changed the way we live and they way we see our world. For most people television is an everyday part of life. The internet has changed the way we watch t.v. I don't have to wait for commericals anymore to be over I can just fast forward and return to the show. With websites such as netflix.com where you can stream movies and television live from the internet to a game console and play it on your t.v. anytime you want. With websites such as hulu.com you can watch t.v. and movies on demand for free, anytime. This change has made it harder for advertisers to make us sit through 4-6 minutes of commericals several times during a show. I guess they are just going to have to get more creative.